3 Best Lavender AI Alternatives & Competitors for Your Sales Team

If you’re using Lavender AI, you’re probably using it for one reason: to improve outbound emails without slowing your reps down.

Lavender helps with surface-level optimization—email scoring, readability tips, and inline suggestions in Gmail or Outlook.

For individual reps polishing one email at a time, that can be useful.

But many sales teams run into the same limitations once they try to scale:

• Email “scores” don’t reliably translate into more replies or meetings
  
  
• The feedback focuses on mechanics (length, reading level) rather than buyer intent
  
  
• It doesn’t help with lead selection, sequencing, or volume
  
  
• You still need multiple tools to actually run outbound
  

So the real question isn’t “How do I write slightly better emails?”
It’s:

“What tool actually helps my sales team book more meetings?”

In this article, we break down three Lavender AI alternatives built for different parts of the outbound:

Let’s get into it.

TL;DR

• Lavender AI helps you score and fix sales emails directly in your inbox.
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• Salesforge gives you an AI SDR that finds leads, warms mailboxes, and sends cold outreach 24/7 to book meetings.
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• Apollo.io lets your team find B2B leads and run email, dialer, and sequence outreach from one platform.
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• Regie.ai builds and runs multi-step email, call, and social sequences with AI-powered personalization at scale.

What to look for in a Lavender.ai alternative?

Sales teams don’t replace Lavender because it’s “bad.”

They replace it because it stops being enough once outbound needs to perform at scale.

• It focuses on email form (length, tone, readability) instead of reply and meeting rates
  
  
• It helps polish individual emails, but doesn’t support full outbound workflows
  
  
• It doesn’t influence who you contact, when you reach out, or how sequences perform
  
  
• AI suggestions often sound generic and don’t reflect top-rep messaging
  
  
• Limited visibility into what emails actually generate replies or pipeline
  

• Workflow issues, bugs, and slow support become costly as team usage grows
  
  

Top 3 Lavender.ai Alternatives

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Feature / Tool

Lavender.ai

Salesforge

Apollo.io

Regie.ai

What does the tool do?

Email coach

AI SDR + outreach platform

Prospecting + outreach platform

AI sales engagement platform

Primary focus

Writing better emails

Automated outbound + meetings

Finding leads + multi-touch outreach

Sequences + personalization at scale

Best for

Reps who need email help

Teams wanting 24/7 automated outreach

Teams needing a big, targeted lead list

Teams wanting AI-built campaigns & sequences

Channels

Email only

Email (+ works with full Forge stack)

Email, calls, SMS

Email, phone, social

Lead database

No

Via Leadsforge / external

Built-in, large B2B database

Built-in enrichment + signals

Outreach automation

Low (email scoring & suggestions)

High (sequences, AI SDR Agent Frank)

High (sequences, dialer, workflows)

High (AI agents + rep workflows)

Key sales benefit

Better email quality

More meetings with less manual work

Full pipeline: find → email → call → track

Faster campaign + sequence creation

Main limitation

No leads, no way to send ing engine

Needs setup, warm-up, higher AI cost

Data accuracy varies, can feel heavy

Needs tuning, can sound “AI-ish”, support/resources light

Manager view / analytics

Strong team dashboards

Strong, focused on pipeline + performance

Strong reports + analytics

Good, but less detailed than Apollo

Starting price (approx.)

$0 / $29 / $49 / $99 seat

$48 Pro / $96 Growth / $499 Agent Frank (quarterly)

$0 / $59 / $99 / $149 seat

Custom, package-based (from AI Agents deals)

Free plan

Yes (limited emails)

No true free plan (paid from Pro)

Yes (limited credits)

No public free tier

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1) Salesforge: Best Lavender AI Alternative for Automated Outreach and AI Sales Assistants

Alt Text: Salesforge Homepage

Salesforge is a full sales-execution platform that helps your team find leads, warm up mailboxes, and send outreach automatically. 

It also has Agent Frank, an AI SDR that runs your outbound campaigns 24/7, from writing and sending cold emails to booking meetings.

It’s perfect for teams that want to skip manual email setup and let AI handle prospecting, writing, and scheduling calls.

Lavender tells you how to fix your emails. 

Salesforge actually sends them for you. It handles writing, sending, tracking, and reply management, all in one place. 

So instead of getting a score, you get real booked meetings.

Pros:

• Continuously sources and contacts new prospects, so pipeline keeps moving even when reps are offline
  
  
• Uses a proprietary email-sending infrastructure instead of relying on Gmail or Outlook, reducing inbox throttling and deliverability issues
  
  
• Offers two operating modes: full automation where the AI runs outreach end-to-end, or assisted mode where reps review and approve messages
  
  
• Supports outbound in more than 20 languages, making it practical for EMEA, LATAM, and APAC teams without separate playbooks
  
  
• Provides a named account manager and a shared Slack channel for real-time support—not ticket-based back-and-forth
  
  
• Allows teams to define how the AI SDR writes: tone, targeting logic, objections to handle, and meeting goals
  
  
• Natively integrates with Leadsforge for data, Mailforge for inbox warm-up, and Infraforge for sending, so lead sourcing, deliverability, and outreach run in one system

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Cons:

• You need to warm up your domain for two weeks before going live.
• Full automation (Agent Frank) starts at $499/month, billed quarterly.

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Pricing (monthly):

Alt Text: Salesforge Pricing

• Pro Plan – $48: 1 user, 1K contacts, 5K emails/month, unlimited mailboxes + free warm-up.
• Growth Plan – $96: unlimited users, 10K contacts, 50K emails, A/B testing, priority support, 14-day free trial.
• Agent Frank – $499 (billed quarterly): AI SDR that finds leads and books meetings for you.

So,

If Lavender feels like “email grading only,” Salesforge is the upgrade that actually runs the outreach. 

It’s built for teams who want more booked meetings without more manual work.

2) Apollo.io: Best Lavender.ai Alternative for Finding and Contacting the Right Buyers in One Place

Alt Text: This image shows the Apollo.io homepage

Apollo.io is a sales platform where you can find leads and reach out to them from the same tool. 

You get a big B2B database, strong filters, email sequences, dialer, and tracking in one dashboard, so your team is not jumping between five different apps.

It’s made for teams that want a steady stream of new prospects, bulk outreach, and clear analytics on what is actually working.

While, Lavender helps you improve the email you already wrote.

Apollo helps you find the right person, write to them, send the email, call them, and track the full journey.

So instead of just fixing a copy, you’re building and working a full pipeline from inside one tool.

Pros:

• Puts prospecting and outreach in one place, so reps don’t live in spreadsheets.
• Has a huge lead database with strong filters for role, company size, industry, and more.
• Lets you build email sequences and follow-ups that run on autopilot.
• Shows who opened, clicked, or replied, so you know which sequences to scale.
• Gives you smart lead suggestions based on the people you already target.
• Connects with tools like Salesforce, Gmail, and other CRMs, which keeps data synced.
• Has bulk email and SMS features, handy for bigger campaigns.

Cons:

• Some contact data (emails/phone numbers) can be wrong or outdated, so you still need to verify.

Alt text: Apollo.io review mentioning incorrect contact data and daily email sending limits.

• The power dialer can lag or freeze, which is annoying during calling blocks.

Alt text: Apollo.io review highlighting power dialer freezing issue and suggestion for wrong number tagging feature.

• When you use too many filters, the app can slow down a bit.
• The interface has a lot of features, so new users may feel overwhelmed at first.
• On the free plan, you have strict credit and send limits.

Pricing:

Alt Text: This image shows the Apollo.io pricing plans

• Free – $0: 100 credits per user each month, basic filters, a taste of the platform.
• Basic – $59/user: 2,500 credits, unlimited sequences, CRM integrations, better filters.
• Professional – $99/user: 4,000 credits, multi-touch outreach, dialer, workflows, call recordings.
• Organization – $149/user (annual only, min 3): 6,000 credits, advanced security, custom reports, more dialer minutes.

So,

If you want more than an email coach and you need one place to find leads, run outreach, and track results, Apollo.io is a strong Lavender.ai alternative. 

It’s built for teams that care about volume and targeting, not just email wording.

Also Read: 5 Best Apollo.io Alternatives & Competitors in 2025

3) Regie.ai: Best Lavender.ai Alternative for AI Sequences and Personalization at Scale

Alt Text: Regie.ai Homepage

Regie.ai is an AI sales engagement platform.

It helps you plan, write, and send outreach across email, phone, and social.

Your reps and AI “agents” work from the same place, so you can run full campaigns instead of just fixing one email.

Regie.ai is a good fit if you:

• Want personalized emails at scale, not just one email at a time.
• Run SDR/BDR teams that need clear messaging and ready-made campaigns.
• Sell complex products and want help turning value props into full sequences.
• Like the idea of Auto Pilot / Co Pilot: let AI do the heavy lifting, while reps jump in for higher-value touches.

Lavender sits in your inbox and coaches you on a single email.

Regie sits over your whole outbound motion and helps you:

• Build multi-step sequences (email + calls + social).
• Generate first-draft campaigns from a few pain points and value props.
• Keep consistent follow-ups running in the background, while reps focus on calls or key accounts.

So if Lavender is like a writing coach, Regie is more like a campaign builder plus AI SDR in one.

Pros:

• Can turn your raw ideas and value props into a full outbound sequence.
• Auto Pilot and Co Pilot help you choose how “hands-off” or “hands-on” you want to be.
• Makes it easier for managers to standardize messaging across the whole team.
• Great for killing writer’s block, reps don’t start from a blank page.
• Chrome extension can pull in info from LinkedIn or a website to personalize messages fast.
• Helps you personalize in under a minute when you want quick, tailored outreach.
• Keep touches going in the background, so prospects still hear from you while reps focus on higher-value work.

Cons:

Alt text: Regie.ai review noting issues with custom messaging and inability to combine multiple triggers in one email.

• For short LinkedIn-style messages, it can ask for too many inputs before giving you options.
• The sidebar and UI can sometimes get in the way of your normal workflow.
• Some users feel emails can be too simple or “AI-ish” without manual tweaks.

Alt text: Regie.ai review noting simple email outputs best used as idea starters rather than complete campaigns.

• You may see weird suggestions now and then (like inviting someone to lunch when that’s not your goal).
• Take time to tune it to your tone and get the best results, not instant “set and forget.”
• Support and help docs can feel light, so self-learning the tool is harder if you don’t get guided onboarding.

Pricing:

Alt Text: Regie.ai Pricing

Regie.ai does not list simple self-serve pricing like a $/month per seat plan.
Instead, they sell packages like:

• AI Agents
• AI Agents + AI Dialer
• RegieOne (their full all-in-one platform)

All of these are sales-led, custom deals, usually better suited for teams that are ready to invest in an AI-first prospecting setup. 

You’ll need to talk to their sales team to get exact numbers.

So, 

If you like Lavender’s help with writing, but you want a tool that can build and run full outbound campaigns, not just grade single emails, Regie.ai is worth a look. 

It shines when you care about personalization at scale, not just getting a better email score.

Conclusion

So, we’ve reached the end.

We looked at Lavender AI as an email coach that lives in your inbox and helps you fix subject lines, tone, and structure, but doesn’t handle leads, sending, or full campaigns.

Then we walked through three clear alternatives for your sales team:

• Salesforge for automated outreach with an AI SDR that can find leads, warm mailboxes, and send emails to book meetings.
• Apollo.io for teams that need a large B2B database plus outreach tools (sequences, dialer, tracking) in one platform.
• Regie.ai for building and running AI email, call, and social sequences with personalization at scale.

If your team wants to move from “better emails” to more booked meetings with less manual outreach, Salesforge is the most direct fit from this list.

It lets you keep your strategy and messaging, while the AI handles the heavy lifting of sending, following up, and filling the pipeline.

👉 You can explore Salesforge and see how Agent Frank could plug into your current sales process.

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